Privacy policy

Ate doesn't collect any information about you, unless you turn on Ate Connect.

Last updated 10 November 2026.

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What Ate collects

One anonymous usage count a day: how many times Ate was opened, for how long, the app and system version and the kind of device, such as iPhone 17. It carries a random number made on your device, not your name, Apple account or anything you enter, and never includes your log. We don't keep IP addresses, and these counts are deleted after 90 days.

Reporting a food

If you tap Report a problem with this food, Ate sends which food it is, what you said is wrong and anything you type in the box. It doesn't send your name, your Apple account, details of your device or anything from your log, and we don't keep IP addresses. We keep reports so we can correct Ate's food list. Please don't put personal details in the box.

Where your log lives

Your log, goals and settings are stored on your devices and in your own iCloud account, so they appear on your other devices. Apple holds that copy under your iCloud terms.

Deleting your data

In Ate, open Profile, then About Ate, then Delete all my data. It deletes your log, your own foods, favourites, weights, water, body measurements, fasts, goals, settings and coach links from this device and from iCloud, so they also go from your other devices when they next connect. If Ate Connect is on, it deletes your copy on Ate's server too. It stops sharing with every coach, and if you coach, it ends your clients' links and deletes the targets and comments you wrote. It deletes your progress photos from this device and stops a running fast, its reminder and its Lock Screen timer. Food, water, weights and body fat Ate saved to Apple Health are deleted too, where Health allows it; anything left can be deleted in the Health app. If you aren't signed in to iCloud, only this device is cleared. You can also delete Ate's iCloud data in Settings: tap your name, then iCloud, then Manage Storage, then Ate.

Sharing with a coach

Only if you choose to, and only with the coaches you send a link to. Each coach sees your name, your own goals and the foods, water, weights and notes you log in Ate from the last 90 days onward. They see it through iCloud sharing, from Apple's servers to their device. Anyone with your link can open your log, so send it only to your coach. Nothing from Apple Health is shared. Stop sharing with a coach and their access ends, and that shared copy is deleted from iCloud. Targets and comments a coach sends are stored on your devices, and go when you stop sharing with them.

If you coach

Logs your clients share are kept on your device while they share them. Targets and comments you write are stored in your iCloud and shared only with the client they are for.

Apple Health

If you connect Apple Health, what Ate reads from and writes to Health stays on your device and in Health. Ate reads your weights, body fat, age, sex and height, and your active energy if you turn on exercise calories. It saves the food, water, weights and body fat you log in Ate (food imported from MyFitnessPal isn't saved to Health). What it reads is kept on that device only and is never copied to iCloud. Your daily goals, which Ate suggests from your age, sex, height and weight, are kept with your log in iCloud. Nothing read from Health is shared with a coach or anyone else. A coach sees your daily goals, never the details behind them.

Meal photos

When you use Snap a meal, the photo is read on your device by Apple Intelligence and never leaves it. Ate doesn't keep the photo; it keeps only the foods you choose to log.

Describing a meal

When you describe what you ate, Ate reads your words on your device, using Apple Intelligence where your device has it. What you write is never sent anywhere. The only exception is a food that isn't in Ate's food list: its name alone is searched for on Open Food Facts, without anything that identifies you. Ate doesn't keep the conversation; it's cleared when you close it, and Ate keeps only the foods you choose to log.

Menus, recipes and labels

When you scan a menu, paste or photograph a recipe, or read a nutrition label, the text is read on your device, using Apple Intelligence where your device has it. The photo and the text never leave your device, and Ate keeps only the foods and recipes you choose to save.

Ask

Ask reads your questions and answers them on your device, using Apple Intelligence where your device has it, from your own log and Ate's food list. Nothing you ask is sent anywhere, except the name of a food that isn't in Ate's food list, searched for on Open Food Facts without anything that identifies you. The chat stays on this device, is never synced to iCloud or shared with a coach, and is cleared when you tap Clear chat, close Ate or delete all your data.

Body measurements

Waist, hips, chest, arm, thigh and body fat you enter are kept with your log in your iCloud, so they appear on your other devices. Body fat you enter is also saved to Apple Health if you connect it. Coaches don't see your measurements.

Progress photos

Progress photos are kept on this device only. They are never saved to iCloud, never included in device backups, never shared with a coach and never leave the device. If you turn on the lock, Face ID (or your passcode) is checked by your device; Ate never sees it. Deleting Ate, or Delete all my data, removes them.

Fasting

Fasts you start, and their start and end times, are kept with your log in your iCloud so they appear on your other devices. The reminder when you reach your goal and the timer on the Lock Screen are made by your device. Coaches don't see your fasts.

Export

Export my data makes a zip of spreadsheet files on your device. Ate doesn't upload it anywhere; it goes only where you choose to send or save it, and whoever you send it to can read it.

PDF report

PDF report makes a summary of your log on your device. Ate doesn't upload it anywhere; it goes only where you choose to send or save it, and whoever you send it to can read it.

Import from MyFitnessPal

When you import MyFitnessPal's export, the file is read on your device and its meals, weights and measurements are added to your log. Nothing is sent to MyFitnessPal or anyone else.

Barcode lookups and branded food searches

When you scan a barcode that isn't in Ate's food list, the barcode number is sent to Open Food Facts to look it up. When you search branded foods, the words you typed are sent to Open Food Facts too. Neither includes anything that identifies you.

Scanned products

A product found by barcode, or logged from a branded search, is kept on this device so the next scan is instant. It's never copied to iCloud, and Delete all my data removes it.

Shop pages

If you open a food at Woolworths, Coles or ALDI, that shop's website opens inside Ate. A search sends the food's name to the shop, and the shop's own privacy policy covers what you do on its site. Cookies from the visit are deleted when you close it. A product page you save for a food is kept with your log in your iCloud.

Ate Connect

Only if you subscribe and turn it on. Ate Connect copies your foods, water, weights you type, exercise you type, day notes, goals and goal history, and saved meals from the last 730 days to Ate's server on Google Cloud in Sydney, so apps you connect, such as Claude or ChatGPT, can read them and log food and water for you. Nothing from Apple Health and no progress photos are ever copied. Your copy is tied to a random account made on your device and kept in your iCloud Keychain, and to your subscription's transaction number so Ate knows it is paid for. It never holds your name or email address. We don't keep IP addresses or a list of what apps ask. The copy is deleted at once when you turn Ate Connect off or use Delete all my data, and 7 days after your subscription ends. Apps you connect have their own privacy policies, which cover what they do with what they read.

Purchases

Coach plans and Ate Connect are bought through Apple. Ate never sees your payment details.